THE 3-MINUTE BUSINESS IDEA CHECK
Don't bet your savings on a guess.
Get your free StartSmart Score: 6 checks against real businesses near you, their prices and what their customers say. In about 3 minutes, know if your idea is worth it and what to do first.
See a sample reportNo card · No jargon · By Inovantage, trusted by 231+ founders since 2021
Margaret, Leeds
ExampleMargaret, your dog-walking idea is promising — and three changes make it stronger.
Most ideas get tested the expensive way.
You find out if people will buy after you've paid for the lease, the van or the stock. And when you don't know where to start, it's easy to spend first and learn later. Friends say “go for it”. The internet hands you a generic checklist. Neither tells you what's true for your idea, in your town.
StartSmart checks first, so your savings don't have to.
Meet the StartSmart Score.
We score your idea on the 6 things that decide whether a small business works. You get two numbers: where it stands today, and where it could be with 3 changes.
- Customer demand
- Competition
- What makes you different
- Money clarity
- Your time
- Fit with you
Every score comes from live research: real competitors near you or online, what they charge and what their customers say. Sources included.
How it works
About 3 minutesTell us your idea.
Tap 9 quick answers, or just say it out loud.
We research your market.
Real businesses and real prices, near you.
Get your score and verdict.
Free, on screen, in about 3 minutes.
Your free verdict shows you:
- Your score today, and with changes
- A clear answer to “Should I do this?”, and what to do first
- Your idea's 3 biggest strengths
- Your 6-area scorecard
- How many similar businesses we found, and a startup cost estimate
Your experience counts.
Years of work, people skills and know-how are real business assets. That's why “Fit with you” is one of the 6 checks, and your report shows how to use your experience as your edge.
Want the whole picture? Get your StartSmart Report.
Everything we found about your idea, in a report you can keep, print or share.
Your One-Page Idea Summary: Your verdict, scorecard and next 5 steps on a single page. Where to start, sorted.
12 pages of detail:
- Real competitors, their prices and what customers say about them
- Your ideal customer, and where to find them
- Startup costs and break-even in plain words (clearly marked estimates)
- 3 fixes that raise your score, and a stronger version of your idea
- Your next 5 steps explained, with time and cost
- The permits and rules to check, with official links
Bonus, ask a real consultant: Send one question to an Inovantage consultant. We reply within 2 working days.
Bonus, $17 off an Expert Call: Your report price comes off a 45-minute call with a consultant if you book within 60 days.
Our clear-answer guarantee. If your report doesn't give you a clear answer about your idea, email support@metaphorconsultants.com within 30 days and we'll refund you in full. No forms, no fuss.
$17, one time · Instant download
Your report is built from your free score, so start there. Unlock it for $17 only if you want it.
- Why it can work
- To strengthen
- Your next five steps
Built by consultants. Powered by real research.
StartSmart is made by Inovantage: trusted by 231+ founders, building businesses since 2021. We know how much is riding on your first step. AI does the research legwork, live, for your idea and your town. Our consultants are here when you want to talk it through.
Two ways to start: spend first and learn later, or learn first and spend smart.
Questions people ask
Your idea deserves better than a guess.
3 minutes from now, you could know where your idea stands, what to strengthen and where to start.
Free score · $17 report only if you want it · Clear-answer guarantee