THE 3-MINUTE BUSINESS IDEA CHECK
Big idea, no idea where to start?
Get your free StartSmart Score: 6 checks against real businesses near you or online, a clear verdict and what to do first, in about 3 minutes.
See a sample reportJordan · Austin
ExampleJordan, your sneaker-cleaning idea has strong potential.
Most first businesses get built before anyone checks.
Months of evenings. A chunk of your savings. A launch, and then silence. It happens when you start with the build instead of the check.
StartSmart checks first: real competitors, real prices and real demand, near you or online.
Meet the StartSmart Score.
We score your idea on the 6 things that decide whether a small business works. You get two numbers: where it stands today, and where it could be with 3 changes.
- Customer demand
- Competition
- What makes you different
- Money clarity
- Your time
- Fit with you
Every score comes from live research: real competitors near you or online, what they charge and what their customers say. Sources included.
How it works
About 3 minutesTell us your idea.
Tap 9 quick answers, or just say it out loud.
We research your market.
Real businesses and real prices, near you.
Get your score and verdict.
Free, on screen, in about 3 minutes.
Your free verdict shows you:
- Your score today, and with changes
- A clear answer to “Should I do this?”, and what to do first
- Your idea's 3 biggest strengths
- Your 6-area scorecard
- How many similar businesses we found, and a startup cost estimate
Start small, learn fast.
No experience? That's fine. “Fit with you” counts your skills, your time and what you care about, and your report shows the cheapest way to find out if people will pay.
Want the whole picture? Get your StartSmart Report.
Everything we found about your idea, in a report you can download instantly, then keep, print or share.
Your One-Page Idea Summary: Your verdict, scorecard and next 5 steps on a single page. Where to start, sorted.
12 pages of detail:
- Real competitors, their prices and what customers say about them
- Your ideal customer, and where to find them
- Startup costs and when you'd break even (clearly marked estimates)
- 3 fixes that raise your score, and a stronger version of your idea
- Your next 5 steps explained, with time and cost
- The permits and rules to check, with official links
Bonus, ask a real consultant: Send one question to one of our consultants. We reply within 2 working days.
Our clear-answer guarantee. If your report doesn't give you a clear answer about your idea, email hello@startsmart.inovantage.co.uk within 30 days and we'll refund you in full. No forms, no fuss.
- Why it can work
- To strengthen
- Your next five steps
Built by consultants. Powered by real research.
StartSmart is made by business consultants trusted by 231+ founders and building businesses since 2021. We know how much is riding on your first step. AI does the research legwork, live, for your idea and your town. Our consultants are here when you want to talk it through.
Two ways to start: spend first and learn later, or learn first and spend smart.
Questions people ask
Your idea deserves better than a guess.
3 minutes from now, you could know where your idea stands, what to strengthen and where to start.
Free score · Full report only if you want it · Clear-answer guarantee